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An accomplished and result-oriented leader with a proven record in various local, regional and global roles within well-known consumer challenger brands. Experienced in delivering high impact business plans from strategy to execution across all consumer touch points.


A strategic thinker, with a strong entrepreneurial and creative mindset with a passion for using data to inform decision making. Experience leading country marketing and communication teams with up to 40 members and +10 direct reports. Strong leadership skills with an excellent ability to motivate and manage teams in line with the strategic vision and business goals.


Recently launched a new EV brand into the Finnish market and increased net sales, market share and brand awareness resulting in 3rd place among top 10 improvers in YouGov Global Best Brand Rankings 2022.  I'm excited to bring my skills and experience to drive business growth and success to make an impact..

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